WeChat is now the most popular app in China. We want to be Your Digital Guide to do Business in China. eShopWorld (ESW), one of the world’s leading eCommerce companies, has been awarded the prestigious international gold standard ISO 27001 and ISO 27701 certification for … Note that you will need to verify the account annually in order to access some of the features like WeChat payment or advanced API. Recently, this consumer behaviour has been expanded from deciding what to buy, to actually buying directly on social media. Read our article about how to sell cross-border on JD here: This platform is specifically designed for WeChat food delivery service. WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic The rampant global pandemic in … Check our previous articles about cross-border e-commerce on Tmall, JD, Kaola, VIP.com…. China E-Commerce Platforms. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. But what are the requirements, tools, best practices of developing a WeChat Mini Program. Tencent charges a 2,000 USD fee to open this type of account. Copyright © Cross-Border E-Commerce Association | Powered by Skywalker Technology. Interviews A different e-commerce approach: “We care about local retailers” Dominik Benner is the founder and CEO of Schuhe24, a platform for local retailers in Germany. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. LOTTE is a multinational shopping corporation with headquarters in South Korea and Japan. The aim of this website is to inform readers about the market and provide insightful analysis. Companies can also apply for a WeChat account with their foreign business license directly through Tencent. Source: WeChat Annual Report, 2018 . A foreign company has 2 options to open a Wechat Official Account (OA): It usually takes 7 business days to register a Chinese WeChat account. As of early 2015, Weidian claimed that almost 30 million stores had been created on its platform. Integration with influencer accounts: Influencers can easily link their posts to WeChat stores or specific product pages, so users can buy products immediately after seeing the endorsement from influencers. The expression, “cross-border E-commerce" indicates the sales activity done on an E-commerce website with customers located in a country other than where the E-commerce site is located. No.1 solution provider and retail expert for China cross-border e-commerce. CLOSE. You can link it with a WeChat cross-border payment account or any Western payment solution like Paypal and Brain Tree. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. For overseas companies that aim to participate in cross-border e-commerce, Service Accounts are generally the best option due to the fact that they unlock a wider range of features enabling marketing, customer service and sales via (cross-border) e-commerce. You should have both a WeChat Mini-program (for optimal user experience website) and a web-based WeChat Store (which will also work in other platforms such as Weibo or Douban). Be consistent on content. WeChat Mini APP growth rate has been skyrocketing, WeChat Mini Program can compare to native Apps. This feature enables you to keep your users updated about the latest promotion and keep them engaged with your brand. There is no sales tax collected in cross-border e-commerce in China. Check Our service to open Wechat Official Account: https://www.marketingtochina.com/how-to-register-an-official-account-on-wechat/. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress. And the customers in turn can utilise the WeChat-integrated online payment systems to pay for their ordered goods. OUR E-SHOP > One System can Manage Two Versions’ E-shops(Web + WeChat Mini-Program Versions) > Larger Market Share vs other similar E-shops(Overseas + China Market) > More Customizable Development Environment(Design & Plugins) > Various Payment Solutions including Cross Boarder Payment > Local Warehouse and HK-China Cross Border Shipment Nowadays, Chinese consumers are … Why should you enter China’s sports nutrition market? WeChat Pay settles each transaction with foreign vendors based on the price in local currency. Thanks to its integration with multiple services, Wechat enables users to perform various transactions without leaving the app such as booking movie/train/flight tickets, online shopping, taxi, ordering food…. E-Commerce and Mobile Commerce. By PRNewswire On Dec 8, 2020. Furthermore, customer behavioural data is easily accessible and shared with official account owners (contrary to large platforms like Tmall and JD, which keep the raw data for themselves), thereby creating high potential for customer relationship management (CRM). This payment method doesn’t require you to have a Chinese bank account. GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. There are great opportunities for foreign businesses to sell products to Chinese customers via the WeChat store. You can use 3rd party WeChat store providers in order to open a WeChat store just like Western brands rely on solutions such as Shopify, Salesforce Commerce or Magento to develop their own stores. According to the iConsumer China Survey carried out by McKinsey, the percentage of users that used WeChat to purchase doubled from 2015 to 2016 (to 31% of WeChat users). It allows users to open other apps within Wechat interface, thus making it fast to load and helping save users from downloading too many apps in their phones. Based . We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. The company needs to prove to Tencent that it wants to do e-commerce in China. When Chinese shoppers buy goods overseas, they can pay in RMB by WeChat Pay. Required fields are marked *. Co-founders of mellow explore their cross-border eCommerce success strategy. quality is king. Customer service: by having customers buying via your WeChat shop, connected to your WeChat public account, you give them an integrated and intuitive way to speak to your customer service: simply by speaking or writing to the WeChat public account. The 4 most popular 3rd party WeChat e-commerce platforms are Weidian, Youzan, JD.com and Lewaimai. Products are shipped directly from abroad or through bonded warehouses (we’ll provide details regarding cross-border logistics in the coming part of this series). WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic TOKYO , Nov. 20, 2020 /PRNewswire/ -- The rampant global pandemic in 2020 has battered the retail industry in Japan , with those retailers heavily reliant on foreign consumers and tourists most affected. You just need to have open a WeChat store. Tencent can also open accounts for companies willing to heavily invest in WeChat advertising (above USD 1M per year). The customs duty tax on items in some categories has been cut by more than half for items purchased from websites outside of China. WeChat Official Account Registration & Maintenance WeChat Marketing & Advertising WeChat Pay & E-commerce China Marketing. 08.10.2020 How to Work with a Trade Partner on a Cross-Border E-Commerce Platform in China Due to the COVID-19 pandemic, the enforcement of social distancing, lockdowns and other measures has driven up the demand for online shopping in China. Our partners. Cross-Border E-commerce and the WeChat Shop. Cross-Border WeChat Stores Can Help Travel Retail Players Branch into Cross-border E-commerce. 0 52. The biggest advantage of using unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers or followers on one overarching platform which is deeply embedded into their everyday lives. Get an overview on the players in the Chinese cross-border e-commerce ecosystem and learn how to choose the right trade partner. You can easily ship products across the borders and there is no need of possession of a trading license. Facing a stagnant tourism market and restricted foot traffic in brick-and-mortar locations, the retail industry is trapped in a financial downturn. Wechat payment is one of two most popular online payment methods in China, along with Alipay. The consolidated monthly active users of Wexin and WeChat exceeded one billion in 2018. For unsupported currencies, transactions can be made in US dollar. Bytedance enters cross-border e-commerce. Aug 28, 2019 | ecommerce China, Wechat Marketing, Can you sell on WeChat via Crossborder? “WeChat alone has over one billion active users spending more than four hours a day on it. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China. Cross-border e-commerce has become a new growth and profits motor in the province's foreign trade. cross border e-commerce Youzan is a domestic WeChat store provider with millions of users in China. Lewaimai: If you are operating a restaurant and want to offer food delivery service, Lewaimai will be a good platform to look into. Marketing China- Smart Tips for Smart Business in China. WeChat is China’s most popular platform for social e-commerce and product recommendation searches and purchasing. China’s digital landscape (and differences with Europe) How to adapt to the Chinese contest; The power of new data; Cost estimation; 14.30 – 15.30 . Borrow the business license from a business partner or use a third-party agent to register an account. “WeChat and other Chinese tech platform are gateways for reaching Chinese consumers,” she explained. Bytedance, the owner of short video apps Douyin and Tiktok, is testing a cross-border e-commerce project named Fuxiang Haigou, which offers special sales for branded products from a dozen countries. Major currencies are included: HKD, USD, GBP, JPY, CAD, AUD, EUR, NZD, KRW, THB, SGD, RUB, DKK, SEK, CHF and NOK. To Partner with us it is here. [Photo … It generated £92.39 billion in mini programme retail sales last year. Social sharing: WeChat stores are easy to be shared with friends through WeChat. WeChat Enterprise Account. Background; The supply chain; The building blocks and the procedure; Pros and cons for EU SMEs; Digital Marketing. Your local currency will be converted into RMB based on real-time rate. The cross-border e-commerce market is expected to reach 7.5 trillion RMB in 2017 (this includes both B2C and B2B cross-border e-commerce). As a cross-border e-commerce solutions provider, Kinofy helps businesses ease their entry into China. Cross-border E-commerce market Analysis report is an up-to-date granular analysis of the present industry conditions, market demands, reveals facts on the Cross-border E-commerce market size, revenues and provides forecasts through 2025. We do this by offering a suite solutions that enables speed to market as well as a safe, transparent and practical infrastructure that ensures scalability and sustainability. Service accounts appear directly in WeChat users’ contact list and are, thus, highly visible branding resources. WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . You would apply for this kind of payment service to sell cross-border via Wechat stores. We have written a lot of articles about Wechat – one of the most important social media, online payment and selling platforms in China. Suning raised US$915 million for its newly launched e-commerce platform. WeChat payments: the ability to pay from within WeChat, with one click, WeChat log-in: users are automatically logged-in without having to manually enter their email or password. Do I need to hire a wechat agency to open an official account? But this trustworthy reputation comes with a much higher bar of entry. Weidian enables companies to create stores connected to WeChat via WeChat login, payments and other WeChat social functions. How to sell to Chinese users via cross-border e-commerce leveraging WeChat, Alipay and other Chinese tools? A distinct feature of WeChat, not found in western equivalents, that allows for this purchasing behaviour is the so called “WeChat Stores”. Wechat shop has many features that make the shopping experience of users extremely smooth and convenient: Foreign companies without any Chinese business license can create the Wechat shops with all of their functions and the Wechat shops are linked to their Official accounts. Users can order products before boarding and pickup the duty-free products at the airport. 6 Marketing Strategies that Work for Fin-tech companies in China 2019, Why Video Games Is An Opportunity For Brands in China To Level Up. Additionally, compared to other platforms, opening a store on WeChat gives brands a lot of creative space to customize the official store look and content to fit the brand image. pre-booked one-to-one (20 min.) Filed Under: _Home-Top, Latest news Tagged With: China, Fashion, luxury brands, m-commerce, WeChat. China Medical Tourism: How to attract patient looking for IVF and/or Surrogacy ? Farfetch, the largest global luxury fashion e-commerce platform, proved its strategic investment in China has progressed in an incredibly powerful way that the GMV of China region grew faster than the overall marketplace during the global health pandemic. Note that this is not a standard process, it can take two months to finally get the account. WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . With an extensive in-depth assessment on Cross-border E-commerce market, the report provides clear insight into ongoing and upcoming advancement in … WeChat Mini-programs and HTML5 websites look quite similar, although Mini-programs provide a smoother user experience within WeChat. T+1 day settlement ensures a fast and safe payment transaction. Wechat shop can be under mini-program version or normal website version. This gives shoppers more time to select products without rushing to catch their plane. Chinese Cross-border E-commerce … Farfetch: The story of cross-border E-commerce Marketplace in WeChat Ecosystem. Cross-border e-commerce can help your company move such products overseas where they may be better received and in demand. While still under construction, the pilot WeChat cross-border e-commerce store has the potential to help brands gain more attention from other e-commerce platform operators. Your email address will not be published. WeChat gives you the opportunity to have a cross-border payment account. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. Yes but. Hello ,GMA , I from Thailand , i would like to know about the WeChat store package and your services, and i am a foreigner how can i register the WeChat pay or Alipay ? Marketing in China with multiple channels and multiple marketing platforms such as Wechat baidu.com, Toutiao, Marketing in China has never been so easy. hinas (cross-border) e-commerce market, together with the implementation of favourable policies to further stimulate market development in 2016, led to the publication of the first edition of the cross-border e-commerce guidebook in early 2017. Thus, Kinofy, with the help of WeChat, has opened a revolutionary path for cross border e-commerce in China and other parts of the world. Share - WeChat. It also needs to provide an existing foreign e-commerce website. Pricing ranges from 6,800 RMB (~1,000 USD) to 26,800 RMB (~4,000 USD) per year depending on features, and excluding add-ons. Les réglementations sont spécifiques à chaque pays. Follow-up quickly with customers service. WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic The rampant global pandemic in … + Google Calendar + iCal Export. We have 5+ years of experience of WeChat Marketing, GMA a team of 70 marketers. Le consultant conseille donc aux gros e-commerçants cette troisième option. The special discount on WeChat shop also … eShopWorld certified for its commitment to information security and privacy practices to protect corporate and customer data. JD.com: When it comes to trust and authenticity, JD WeChat store is no doubt the biggest and most trustworthy platform for customers. [ VIP ] Cross-Border E-commerce Online Courses | WeChat Mini Program Tutorial, [ BIZ ] WeChat Mini Program Vendor – Weixin WeChat Official Account, [ ORG ] Business Partner Site – Cooperation Agency Company | WeChat Mini Program, [ ICU ] Supply Chain – Product Pool – Wholesale – Supplier Platform. CROSS-BORDER E-COMMERCE IN CHINA Merchants with verified accounts, which have coupled their accounts to WeChat payments platforms, can open an in-app store on WeChat. This allows minimal investment and you can gain access to the Chinese market by working with a few Key Opinion Leaders. This allows companies to manage and analyse detailed customer interactions and data to improve their sales growth. Employees pack cosmetics imported from South Korea at a cross-border e-commerce park in Lianyungang, Jiangsu province. Real Estate: how to generate thousands of leads from China ? In China, product research or getting recommendations is often done through social media. Re-targeting: you can re-target users based on their WeChat Store behavior with WeChat ads or WeChat messages from your Official Account. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. Although only 2,5 years ago, the Chinese (cross-border) e-commerce In this way, (foreign) businesses can sell their goods to millions of potential WeChat customers directly, without the need to guide them to external platforms. Offline access: users can scan QR codes anywhere and access your Wechat stores at ease. WeChat Mini APP growth rate has been skyrocketing, WeChat Mini Program can compare to native Apps. We are passionate about marketing in the aptly named ‘mysterious orient’. Is it possible to do it ? In this cross-border e-commerce series, we would also talk about Wechat since it is possible, and convenient for foreign businesses to sell their products directly to Chinese consumers without having a Chinese business license. Native WeChat coupons: your WeChat shop also enables you to easily send discounts to your customers via a WeChat Official Account. Standalone CN site, Kaola, JD, Tmall Global Partner, Little Red Book, WeChat, etc. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. Cross-border e-commerce services to help selling your products to China. According to iiMedia’s recent report, Chinese cross-border e-commerce transactions reached 6.7 trillion RMB in 2016, and increased significantly to 7.6 trillion RMB($1.22 trillion) in 2017.For 2018, the overall transaction scale is expected to reach 9 trillion RMB($1.55 trillion). Weidian is the biggest free platform to create WeChat shops. But what are the requirements, tools, best practices of developing a WeChat … LOTTE’s WeChat e-commerce website is targeting cross-border travelers. Currently, companies may choose between three public WeChat accounts: For overseas companies that aim to participate in cross-border e-commerce, Service Accounts are generally the best option due to the fact that they unlock a wider range of features enabling marketing, customer service and sales via (cross-border) e-commerce. Global Cross-border E-commerce Service Center provides convenient, efficient and comprehensive services in finance, logistics, credit, talent and data to create a conducive ecological environment for the development of cross-border e-commerce. The best thing about this platform is that the design can be customized and it includes lots of menus and music. Besides individual users’ accounts, WeChat offers a range of choices for businesses to initiate a corporate or public WeChat account. However, Wechat stores can be very competitive; and there is no organic traffic, so brands have to market aggressively to drive traffic to their stores. You will find the complete guide to sell on WeChat on cross-border e-Commerce, with practical tips for how to do it. Vendre sur WeChat redevient alors du m-commerce normal. (figure 2019). From market strategy to e-shop set-up and ongoing management, we provide support for each step of the process into Chinese online sales. Automatic address collection: access the list of addresses that users store in their WeChat account (requires user approval), so users don’t have to fill in addresses again. Payments are made in RMB by consumers and then transferred to your local bank account in your local currency thanks Wechat overseas payment service. After that, Wechat has been continuously updated with new functions, making it No.1 Super app used by more than 1 billion people. Your Gateway to Chinese E-Commerce Market Westwin offer an all-in-one solution to help your business enter China’s e-commerce market. WeChat Service Account. The next step for a retailer like DFS could be adopting cross-border shipping capabilities, after which the retailer can sell to Chinese customers through cross-border e-commerce. Le Cross border e-commerce est simplement l’importation de bien venant de vendeurs de pays étrangers. Cross-border e-commerce enables international brands to sell directly to Chinese consumers, without setting up a China entity or registering products Scan the QR code with WeChat to check out our demo store Notify me of follow-up comments by email. We are a pure Digital Agency based in Shanghai. Pour faciliter les échanges la Chine a mis en place des zones d’échange relatives au « Cross Border E-Commerce » (CBEC) permettant des transactions et une logistique simplifiées. Can I register a wechat official account as a foreign entity? WeChat Applet Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic. We are a Digital Marketing Agency based in Shanghai. WalktheChat helps you set up your online store in China. This is by setting up a complete “supply chain” comprehensive system. A simple, Shopify/Magento-like solution that enables brands and retailers to set up and operate their own cross-border WeChat stores. Share . Your email address will not be published. Mini-program is basically something like app-in-app. Its development of mini-programs once again wins huge popularity among users and proves Wechat’s understanding of user behaviours. Wechat was originally a messaging app like Whatsapp, but it has “Newsfeed” feature with like/share/comment functions similar to Facebook. Finally, Wechat stores allow brands to interact directly with customers and serve them on a more personal, one-on-one level. Please feel free to comment and share our articles ! If you choose this option, you will not be able to apply for the normal WeChat payment account since it would get linked with the bank account of the company which provided its Chinese business license. For Cross-border e-commerce, the comprehensive tax rate was lowered from 11.2% to 9.1% for ordinary cosmetics, and from 25.53% to 23.05% for high-end cosmetics Starting from April 3rd, 2019, Postal tax rate dropped from 15% to 13% for food and medicine; and from 25% to 20% for textiles, leather garments, and electrical appliances It is then in the form of an export, or the internationalization of an activity which is not made of the implantation abroad. Of early 2015, Weidian claimed that almost 30 million stores had been created on its platform social.! To Facebook shop can be Under mini-program version or normal website version generated £92.39 in., one-on-one level interests in China financial downturn platform are gateways for reaching Chinese consumers, ” she explained free... 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