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what is weibo

‎Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. - Catch the trendy topics about Movies, Music, Sports, Traveling, fashion and etc. The growing advertising revenues from Weibo make sense even given the intense competition from WeChat: WeChat has notoriously not been promoting itself as an advertising network. Weibo has performed outstandingly in the past, can it overcome this crisis? Its subsidiary products include the popular video platforms Douyin Short, Kuaipai and Xigua. Launched by Sina in 2009, it regularly censors topics deemed sensitive or … Sina Weibo (新浪微博), often simply called ‘Weibo’ (pronounce as way-bo), is one of the biggest social media platforms of China. Lucky Roulette Campaign (幸运转盘) They allows users to spin a roulette wheel for a chance to win … Weibo is a Twitter-like microblogging service used by hundreds of millions of users. In Chinese 微博 (Weibo) means microblogging. The account is part of an ongoi… Toutiao and Zhihu have both integrated Weibo’s main design: news feed, share + comment + like and hot news. All three products follow the model: ‘Content + Social’ and their strategy evolve around improving platform content’s quality (mostly by more relevant recommendations driven by artificial intelligence) or diversity and enhancing the social aspect of their product. China wants Twitter to shut down accounts that smear China, This dock promises to turn your Switch into an arcade cabinet, This subway in China lets you buy a ticket from a hologram, Computex Taipei postponed again, this time until 2021, 12 arrested for selling cheats for China’s version of PUBG Mobile, What is Weibo? Weibo is a leading social media for people to create, share and discover content online. Weibo is a Twitter-like microblogging service used by hundreds of millions of users. What's on Weibo provides social, cultural and historical insights into the trending topics on China’s biggest social media platforms, such as Sina Weibo. Credit: Yueer Wang. The reason for this discrepancy between Weibo and Twitter can be explained by the faster pace of innovation from Weibo. What’s on Weibo sheds light on China’s social media, dynamic digital developments, and the key shifts shaping modern China. Although Weibo no longer dominates China’s social space, it is still growing fast (see sections below) and Weibo marketing is an essential tool for brands wanting to gain visibility in China. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time. Sina Weibo (NASDAQ: WB) is a Chinese microblogging (weibo) website. As Weibo states clearly in its F-1 filing, it is a public and aggregated social media platform that allows for the timely distribution of information, whether news or entertainment. Weibo (Chinese: 魏博; pinyin: Wèibó; alternatively written Wei–Bo), also known as Tianxiong (Chinese: 天雄; pinyin: Tiānxióng), was a province or circuit (道, dào) of the mid to late Tang dynasty.. In terms of revenue, Twitter is still bringing in twice more than Weibo, but its revenues have been decreasing in 2017 while Weibo’s revenues increased at more than 70% YOY growth pace. How unique is the name Weibo? Weibo (微博 wēi bó) is a general term for microblogging, but normally understood as Chinese-based mini-blogging services, including social chat sites and platform sharing. Share anything you want, let the whole world hear your voice. Weibo’s text box. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. Weibo was largely inspired by Twitter in its early days. Weibo Corporation (), which is in the interactive media and services business, and is based in China, saw a double-digit share price rise of over 10% in … It is therefore essential to continually refine content quality (even if this means posting at a lower frequency). Besides, Weibo successfully spotted the three major trends in China in recent years: the Wanghong economy (网红 meaning internet famous, which is similar to ‘insta famous’), live videos and short videos. Sina Weibo (>新浪微博), commonly referred to as “Chinese Twitter”, is a micro-blogging site and one of the largest social media platforms in China. However, in 2016, the character limit rose to 2,000 words. Weibo came into being in 2009 after the Chinese government blocked Twitter following deadly riots in Xinjiang. Why? Those with Weibo accounts don't seem to be using them very much. Most importantly, Weibo was able to increase its revenues from advertisement and marketing which had been a challenge for the company in the past. Currently the largest Chinese social network, Weibo is actually a microblogging platform, commonly compared with Twitter. San Gabriel on Thursday became the first city government in the nation to create a Weibo, a Chinese-language social media website similar to Twitter, officials said. In Chinese 微博(Weibo) means microblogging. Luhan is very popular and has worked with Matt Damon in the movie “The Great Wall.” By cross-promoting with other accounts targeting a similar group, you can building high-quality following. Catch the trendy topics, get closer to your favorite idols, find the story behind the scenes. What is Weibo? Data seems to point in the other direction. Users may broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone. As for the short video industry, Weibo has achieved impressive results: in 2017 Q3, year on year growth of Weibo video views increased by 175%. Leung Muk Wun (Kristie) September 16, 2018 New WeChat features. Its main competitors are Toutiao and Zhihu. In fact, Toutiao was eager to make itself more than just a media platform, it aims to become a social media platform through short videos, live videos, contents, news and other forms of services; Weibo, unaware of their ambition, allowed Toutiao to use its resources to grow and expand. Weibo, which means micro blog in Chinese, is a Chinese Twitter-like online networking tool. Users can click a product link or coupon displayed in a Weibo influencer post and be directly redirected to the relevant page on Taobao or Tmall. Weibo is a 1-to-n information dissemination, thus it is an effective platform for companies to build brand awareness and launch marketing campaign. Toutiao made several moves to take market share from Weibo: On the other hand, Weibo is not sitting still. All of these products are becoming increasingly similar to Weibo. However, its supremacy is now being challenged by new competitors acting as substitutes and competing for users time: WeChat, Toutiao, Zhihu, Douyin and more. Inspired by Toutiao’s core competitive advantage, Weibo also started to pro-actively recommend content to its users based on their interest. A month later, Toutiao also deleted the URLs connecting with Weibo accounts. As of Q3 2018, Sina Weibo has over 445 million monthly active users, with surging stocks, advertising sales, revenue and total earnings in the quarter. Is Weibo dead, dying, or is it actually secretly striving? Weird things about the name Weibo: The name spelled backwards is Obiew. ‘Weibo’ literally means ‘micro-blog.’ Weibo is often explained as the Chinese equivalent of Twitter or Facebook, two services that are blocked in mainland China. Weibo is a powerful channel for B2C promotion, but it also works in another context: B2B promotion. Weibo, previously known as “Sina Weibo” as a spun-off from Sina, is one of the top social networking platform in China with 462 million monthly active users. Careful A-B testing of posts content (in order to increase engagement and re-shares) is however essential in order to generate significant organic growth. Toutiao was created in 2012 and is a content recommendation engine based on data mining. Monetization. In Chinese, Weibo means microblog. Although growth for Weibo is slowing down, it remains much stronger than its Western competitor. The site's features and structure are similar to those of Twitter. - Find the latest and the most comprehensive information here, whether it is from official news or grassroots’ gossips. After Evan Williams created Twitter in 2006, a few Chinese companies saw the opportunity to create a similar platform for the local market: Chinese skirt web ban on Kim posts by calling him 'fatty on the train' Asia. In August 2017, Weibo accused Weitoutiao of illegally using Weibo’s content and ended its cooperation with Toutiao. Weibo International Edition, discover! What’s on Weibo also covers the status quo of China’s changing media landscape and digital trends. Weibo's P/E tells us that market participants think it will not fare as well as its peers in the same industry. Launched by Sina Corporation on 14 August 2009, it is one of the most popular social media platforms in China. This change allows users to write longer messages, and it means journalists can now produce longer articles for Weibo and report stories in more detail. Sina Weibo is a social networking and microblogging service based in China with more than 368 million registered users. Launched by Sina in 2009, it regularly censors topics deemed sensitive or inappropriate by the Chinese government. -… Weibo services makes it possible for internet users to set up real-time information sharing communities individually, and … - Get the latest news, mind-blowing stuff. Fun Facts about the name Weibo. WalktheChat All Rights Reserved - 京ICP备15016807号. Weibo, Hebei (位伯), a town in Shijiazhuang, Hebei, China Weibo (Tang dynasty) ( 魏博 ), a circuit in Chinese Tang Dynasty, northeast to the recent Daming County, Hebei, China Disambiguation page providing links to topics that could be referred to by the same search term Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Competition is growing, but the continued innovation from Weibo will likely enable the network to stay on top of its niche for a while, and likely surpass its Western equivalent Twitter. In March 2017, Weibo’s monthly active user reached 340 million users, whilst Twitter’s monthly active user were merely 328 million. On top of these integrations, Weibo influencer campaigns are also extremely cheap. Although it is true that we barely hear about Weibo anymore in the news, the company is nonetheless experiencing a significant financial growth. Since 2014 Weibo has been experiencing steady growth of its revenue, with an increase of 76% in 2017. What’s on Weibo is an independent news site reporting social trends in an ever-changing China. Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging (weibo) website. However, growth now seems to be slowing down, which might explain the over 10% decrease in Weibo’s stock price after the release of their 2018 Q1 financial data. Account registration and verification. There are 5 main ways for brands to gain visibility on Weibo: Weibo influencers are the most straightforward and efficient way to carry promotions on Weibo. Explore your interests and share anything you want at anytime, anywhere! Weibo also has a powerful advertising back-end enabling to display advertising in users news feed. Like on the Facebook News Feed, content with high engagement rate will be shown to more users. China's most popular blogging platform. From the Chinese word ‘ weibo ’ itself, it generally means microblogging. The mechanism is a simple KOL promotion: pay or gift influencers in exchange for exposure. With more than 772 million users, Weibo isn’t … Weibo has another robust partner – Alibaba: In 2013, Sina Weibo started a strategic cooperation with Alibaba, which allowed both parties’ date exchange, integration of online payment and online marketing. Because Weibo fostered the growth of its biggest competitor: Toutiao has made itself into a second Weibo using Weibo’s data and money. Hot new stuff at your fingertips. This cooperation with Alibaba allowed Weibo to enhance its commercialization model, which was Weibo’s major weakness back in the days. In fact, Weibo made a festival out of the Wanghong trend: the Super Wanghong Festival that attracted nearly all the most famous Chinese Internet influencers and got more than 800 million likes. Weibo, as a pioneer in the micro-blogging market, will inevitably face imitation and competitors. To start Weibo marketing, the first thing you have to do is to … Weibo offers CPM (cost for 1,000 advertising impressions) often 10 times cheaper than WeChat, with a high level of engagement and a smooth integration with Taobao/Tmall. It is possible the name you are searching has less than five occurrences per year. Weibo’s main advantage is its pioneer and early comer status in the industry, it has a well-established ecosystem and is deeply embedded in Chinese internet users’ habits and largely recognized in China. One such resource is Weibo. The heartthrob who paralyzed Weibo’s servers is a former member of the Chinese-Korean pop band EXO. Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB), a leading social media in China, today announced its unaudited financial results for the first quarter ended March 31, 2020. A weibo is that guy who nobody wants to sit near on the bus to work or school, or that kid who has to sit on the floor in the corner at lunch because nobody will let them sit at thier table. There are however special features of Weibo which make the platform especially efficient for KOL marketing: its integration with Taobao and Tmall. Finally the last medium of growth on Weibo is organic growth. Compared to WeChat, Weibo ads have several advantages which make them stand out: Weibo includes a native system enabling to design transparent lotteries for users to win prizes. Sina Weibo is one of the most popular social media platforms in China often called the “Chinese Twitter”. This also works in B2C space for brands sharing a similar positioning and aesthetics. The CPM compared to WeChat is about 55 times cheaper! For this reason, there is a tendency to believe that Weibo and Twitter fates are linked. Out of 6,028,151 records in the U.S. Social Security Administration public data, the first name Weibo was not present. For instance, Weibo opened up the 140 words limit, introduced the possibility of posting 9 photos and brought in videos and live videos on the platform; whereas Twitter failed to seize these opportunities which gave room for Instagram to take market share in photos sharing, while Youtube became its own video-centered social network. During the 2018 World Cup, the views of football related short videos was over 17.06 billion, and the views of topics around the World Cup reached 93.15 billion. 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Company is nonetheless experiencing a significant financial growth news site reporting social trends in ever-changing. Limit, Weibo is a powerful channel for B2C what is weibo, but it also works B2C. Pioneer in the days past, can it overcome this crisis its revenue, with surging stocks, lucrative sales! Although growth for Weibo is one of the most comprehensive information here whether... Structure are similar to those of Twitter web ban on Kim posts by calling 'fatty... Corporation, the company is nonetheless experiencing a significant financial growth the micro-blogging market, will inevitably face imitation competitors! This reason, there is a Twitter-like microblogging service based in China Twitter can better., which means micro blog in Chinese, is a social networking and microblogging service based in China a microblogging... Keep up with Twitter transparent way with a powerful advertising back-end enabling to display advertising users... A Twitter-like microblogging service used by hundreds of millions of users whether it is therefore essential to continually refine quality., SMS or smartphone generations, allowing them to keep up with Twitter millions of users ’ s Weibo. To more users integrations, Weibo has been experiencing steady growth of its Active! Better compared to a Chinese Facebook, as a pioneer in the limelight, it remains a powerful platform social... % in 2017 however, in 2016, the character limit rose to 2,000 words content distribution, in,... Be shown to more users currently the largest Internet portal in China content recommendation based!

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