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Departments have become better at sharing platforms and components, code, patterns and bes… Simon Jones, Chairman of LGComms, and David Holdstock, Director of Communications at the LGA, explain: To allow us to adapt our campaigns on a quarterly basis, this agile planning cycle gives us the ability to be responsive to campaign insights and adapt our approach. While drawing up your strategy, you should involve your team, and on a smaller scale, the entire organisation. We’ll also be measuring our impact quarterly using the Government Communication Service Evaluation Framework. This Public Communications Strategy document has been developed by my Ministry with the major objective for the development and implementation of a ommunications strategy to c ensure that our ministry spearheads a relentless awareness campaign in order to bridge the knowledge gap between the ministry and its many stakeholders as well as implementing its mandate. This is what Deloitte University Press describes as “a network of teams” with a high degree of empowerment, strong communication, and rapid information flow. Communication Strategies in an Effective Organization: Communication plays a very important role in every organization. The focus is on spearheading government priorities through a repeatable cycle of identifying priorities, establishing accountabilities and metrics, monitoring operational performance, and reporting on progress. This approach requires active, strategic involvement of communications on several levels: establishing the principle and communicating measurable goals, sharing success stories as well as lessons learned, and creating systems and processes for identifying, tracking and reporting on metrics. Alex Aiken, Executive Director of Government Communication. GovComms Institute This is the place for government communicators from all over the world to discuss their common purpose, common challenges and common opportunities. This Government is delivering on the issues people care about: securing the exit from the European Union the nation voted for, protecting and enhancing our National Health Service, building the homes people need, making sure every child gets the best possible education, backing our police, armed forces and security services, and conserving our environment for the next generation. We will show the benefits of the NHS Long Term Plan, priding ourselves on the world-class healthcare available, free, to all we offer to those who need it. We take huge pride in our 2018/19 achievements which, as seen on the pages that follow, demonstrate the palpable impact that our communications deliver and the significant difference that we make to the lives of our citizens. Increasingly, there is a shift in communications approaches among public sector organizations. To ensure we are able to deliver against these challenges and are fit for the future, I’ve set the profession three key challenges for the year ahead: Each year, I have the pleasure of touring the Government departments and their agencies to assess the quality of communication and leadership across GCS. John Manzoni, Chief Executive of the Civil Service and Permanent Secretary (Cabinet Office) oversees GCS as one of the core Civil Service functions. Government considers communication to be a strategic element of service delivery. As outlined in Chapter Two: Strengthening our democracy, we are committed to maintaining our Union and strengthening our democratic systems, with an emphasis on demonstrating the ways in which we are tackling disinformation and maintaining integrity in our elections. Core values of government communication . To improve their strategic-planning and execution track record, government leaders should focus on steps that leverage four critical areas: culture, purpose, operating model, and execution. The activity consisted of sharing the UK Government communication strategies and experiences around the COVID-19 pandemic. An updated operating model will be published in … For Communications Approval Process enquiries: [email protected] Subscribe for blog updates. In fact, keeping it simple and deliverable is one of the most important aspects. In an environment of digital communications and an unprecedented integration of channels, traditional siloed structures have been replaced with what’s often referred to as a “trading floor” model, in which employees are deployed based on ability and area of interest, as opposed to rigid role structure. It stems from the recognition that to communicate everything is to communicate nothing – truly breakthrough communication results require a judicious focus on being economical with words and ideas. Find out about our Accelerated development programmes. strategy Victoria Pearson, Senior Communications Planning Manager, PAD Carolyne Culver, Head of Communications, MPLS 15 January 2016 ... communication risks and mitigation ... UK government… Diversity and inclusion. The Delivery approach to government operations relies heavily on strategic communications as a key enabler, particularly with respect to operational and team communication. This tool first appeared in the ODI Toolkit, Successful Communication, A Toolkit for Researchers and Civil Society Organisations. The underpinning of modern government operations is results-based management. Communication Goals Communication goals are the desired end … Writing your communications strategy 1. Communications strategy 2017/18 - 2019/20. Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. This is where you’ll find thought leadership from the 2020 GovComms Festival, which features 170 speakers from 17 different countries. To change that, we will: The Government Communication Service (GCS) is one of 14 functions that operate across the Civil Service. and engaged. Chris Wilkins. The year ahead promises to be significant, perhaps challenging and most definitely exciting. Step 1: Determine Goal To initiate a successful and effective communications effort, start with an assessment of your current … Gaining New Executive Access Let’s start with the good news. Connected to “digital by default” is the focus on a government that is “open by default”. That means honouring the country’s decision to leave the EU by making Brexit work. Career Framework. Government considers communication to be a strategic element of service delivery. I’ve been extremely impressed by the exceptional work I’ve seen and inspired to consider where we can improve further to use our skills to explain policy and help deliver services. The year ahead will be a hugely important time for the Government Communication Service (GCS). This may apply to internal communications , marketing communications and public relations . Creating an internal communications strategy doesn’t need to be time consuming or complicated. It provides an overview of the communication activities of every department, covering how information is provided, how the day-to-day operation of Government is supported, and how campaigns will aim to engage audiences on a wide range of … Sir Mark Sedwill, National Security Advisor, Cabinet Secretary and Head of the Civil Service established the Fusion Doctrine which guides our National Security Communications. The referendum was the biggest exercise in democracy in this country’s history. They have the power over how and when they receive their information and what they do with it. The Government Communication Service (GCS) will play a significant role in achieving positive change. It promises greater effectiveness of communication at a time when budgets have never been tighter. The growth and development of the business totally depend upon factors like dedicated employees, teamwork, proper decision making etc. They can foster an engaging environment ripe with relationships built on trust. The Government of Canada is adopting best practices informed by ground breaking strategic communications planning work conducted by the UK Government, now internationally recognized as pioneers in effective public sector communications practices (for more on the UK Government Communications Plan, see here). From press releases to various other PR plans like web strategies, promotional activities, etc. This strategy is a sub-strategy of the main corporate communications strategy and sets out five high-level objectives for improving employee communications and engagement, to be delivered by 2015. The department is committed to aligning provincial and local communications strategies to the national communication strategy framework. Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. This may apply to internal communications, marketing communications and public relations. In January 2019, the board signed off the major campaigns for 2019/20. But there’s no substitute for leaving your desk and going to talk to people. I am […]. Communications support. A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. This section provides details about the Government Communication Strategy adopted by the Government Communication Department at MoF, as well as its objectives and priorities aimed to developing effective government communication programmes that support the ministry's vision. For industry, that might mean showing how we are increasing opportunities for technology and digital businesses to supply to government. It is with great pleasure that I oversee GCS and I am very pleased to see continuous evidence of the impact of government communications, as well as the strategies in place to help build our country in a way that benefits every citizen throughout the United Kingdom. Mr. James Teko Lopeyetum, HSC . Politics and Society. Whether this is through raising awareness, changing perceptions or encouraging behaviour change, we cannot implement policies effectively without compelling communications. The purpose of the internal communication strategy is to position the PSC as the employer of choice among all its internal stakeholders. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, … As explained in detail in chapter three, our campaigns will support government efforts to build a strong economy; enhance our National Health Service and provide access to the best possible education. 2 6 days to go. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy. The Government Communication Service (GCS) is one of 14 functions that operate across the Civil Service. We use this information to make the website work as well as possible and improve government services. All the above-mentioned factors are possible only if you can implement effective communication in the organizations. New digital professions are now established across the public sector. The following are illustrative examples. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and … Our objectives are a representative GCS, an inclusive GCS and … Our on-site communications support offer. By clicking "OK" or by continuing to browse this site, you agree to the use of cookies. Efficient communication is more than a simple transfer of information: it must be bi-directional, open to exchanges and feedback. AUTHORS. The model is codified in the Government of Canada’s recently updated Policy on Communications and Federal Identity and is adopted by governments world-wide. In ‘A country that works for everyone’, the government sets out its clear domestic agenda. Every government action has results that affect citizens, companies and organizations, society and the international community. This philosophy calls for a first assumption that information will be made publicly available in the interest of transparency, in contrast to historic approaches in which openness was an exception by conscious choice in particular circumstances. However, for it to play a key role in helping to transform our relationship with our residents, it needs buy-in from councils’ political and managerial leadership. We’re proud that our economy is growing, but know that some communities have been left behind. The best internal communication strategies do more than simply manage and distribute information. It was around that table that we all sat to debate some of the big policy decisions of the day, but its presence also sent a very clear message: the era of so-called ‘sofa government … Communication strategy is a plan to achieve communication objectives. The approach to organizational design is highly responsive and flexible, which is increasingly necessary as the communications discipline evolves rapidly in response to audiences’ changing and rising expectations. This strategy will form the basis of all of the LGA's communications activity over the next three years. Statement of purpose. Thus communication must be part of every government activity from planning to final implementation. 2 Communications strategy 2017/18 2019/20 Contents Foreword by Lord Porter of Spalding CBE, Chairman of the Local Government Association 4 1 Introduction 5 2 Why is good communications important? We carry out our work in accordance with the Civil Service Code, our Propriety Guidance and without political bias. THE HOLY GRAIL A holistic communication strategy is something of a Holy Grail in marketing. We are looking forward to the implementation of this communication strategy which will undoubtedly give high profile visibility of all our activities and programmes. Executive Director of Government Communication We will ensure that people have a decent and safe place to live and will protect our country, helping to prevent social and environmental issues from occurring. We abide by legislation that affects our work such as data protection, Welsh language, disability discrimination, freedom of information and copyright. We will introduce a skills-based immigration system based on people’s skills, not where they come from. @AlexanderAiken. Led by Executive Director of Government Communication, Alex Aiken, GCS is governed through departmental Directors of Communication and the GCS Board, which is chaired by the Minister for the Constitution. Never has there been a more critical time to reinforce our values, strengthen our international relations and build a Global Britain. A communication strategy guides an entire program or intervention. Cabinet Office Single Departmental Plan Cabinet Office supports the Prime Minister and ensures the effective running of government. Governments are now adopting “Delivery” methodologies in order to ensure effective execution of priorities. Delivering for our communities through our major campaigns for the year ahead that are necessary to meet the challenges the nation faces in the year ahead, make markets work for everyone, including the housing market, so people can get on the housing ladder, end austerity with a balanced approach of getting debt down and spending more on public services including our long-term plan for the NHS, help people with the cost of living by keeping taxes down, helping with the cost of childcare and increasing the National Living Wage, improve schools, colleges, universities and opportunities for those wishing to develop new skills, deliver good jobs and growth across the whole country, with a modern Industrial Strategy that prepares us for the future, Embracing our commitment to professional development, skills and standards, as well as setting clear career pathways, Implementing outstanding campaigns, following the OASIS campaign framework, Evaluating the outcomes and impact of every campaign utilising the Evaluation Framework 2.0, Maximising technology to gain audience insights, develop the best ideas, implement strategies and achieve maximum impact, Engaging our staff through strategic internal communication excellence, Exemplifying Civil Service leadership behaviours, Upholding the highest ethical standards through the Civil Service Code and Diversity and Inclusion policies, Improving delivery through the five core disciplines set out in the Modern Communication Operating Model 2.0 (MCOM). GCS brings together over 4,000 professionals across 25 ministerial departments, 20 non-ministerial departments and over 400 agencies and public bodies. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government. With this in mind this communication strategy will have a far reaching effect in achieving the health sectors goals and the Kenya’s Vision 2030; while also fulfilling the government’s responsibility to her citizens as spelt out in the constitution. It also promises more objectivity in media choice when the media landscape has never been more complicated. To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes. I hope, and expect that as over the last 101 years, government communication can play a proper and effective role in enhancing our democracy and public discussion through the power of accurate information. We will also work hard to enable social mobility, as well as celebrate and inspire equality, diversity and inclusivity. However, as the merger work (See Exhibit 2.) Agile Communications Teams. To support a smooth and orderly departure for the United Kingdom leaving the European Union, communication will offer the latest official advice and provide information to all those affected. Here you’ll find advice and guidance on communicating some key issues facing local government and examples of best practice from across our members. Effective Communication Strategy for Government. Elements of a Strategic Communications Plan Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections. The Minister for the Constitution, Chloe Smith MP, chairs the GCS Ministerial Board. Coined by Michael Barber, the “Delivery” model (also known as “Deliverology”) aims to embed an agile performance management system in large-scale organizations. Communication strategy is a plan to achieve communication objectives. Openness; Honesty; Responsibility; Comprehensibility; Neutrality; Justifiability; Respect Minister for the Constitution. We will honour the result with the right deal, one that takes back control of our money, laws and borders, promotes jobs and protects security and our Union. Accordingly, over the medium term, the department plans to conduct an estimated 9 300 outreach campaigns to improve public participation in government policies, plans, programmes and achievements. ... Communications strategy… 2014-2017 2010-2011 We also drew communication and engagement initiatives from other adopted Council strategies, including the Economic Development, Aboriginal THEME. Steps taken in these areas affect all stages of strategic planning—and can enhance the entire process. The business of government has changed dramatically in recent years. Strategic communications is critical to local government’s future success and sustainability. In 2015, the Government Communication Service (GCS) published its Modern Communications Operating Model (MCOM) guide. DATE. So it’s no surprise that the transformation of government operations, coupled with an unprecedented rise in citizen expectations have created extraordinary demands on government communicators. The oval table in Theresa May’s office held both a functional and symbolic role. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. Additionally, governments are now recognizing that trust is the necessary pre-condition of effective communication – and it requires new approaches to dialogue, engagement and openness. It is by working collectively, both within government and with partners from across different sectors, that we will have maximum effect and achieve meaningful outcomes for society. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. Check plans in PDF for more. For example, rather than sifting through several departmental websites, a citizen can access information that is relevant based on self-identified need, such as resources for seniors or information for small businesses. Delivery. People want to pick and choose the information they consume. By consulting your colleagues and audiences, you’ll feed ideas, perspectives, opinions and (if you’re […], The question I get asked the most these days is: “What do you notice about how communicators have been affected by COVID?” Here are 5 main observations I’ve gleaned from conversations with communicators (via our consulting, coaching and webinars) over the summer: 1. government ministries, stakeholders with all the leading Development Partners, Private Sector, Civil Society organizations and its various publics. Government communication strategies have traditionally focused on what a department or agency wants to communicate to their audience and not what their audience wants or needs to know. For more on best practices in government communications, check out this Strategic Communications Bootcamp presentation from a recent talk at the Government of Canada’s Communications Community Office. We will also deliver on our priorities to build the homes people need, offer every child the best possible education, keep our country safe, and protect our environment for future generations. By doing that we will build a country that works for everyone – with the world-class public services, cleaner and greener environment and safe and secure streets that the British people expect and deserve. A core principle of the model is the notion of “digital by default”, that … The Government of Canada is adopting best practices informed by ground breaking strategic communications planning work conducted by the UK Government, now internationally recognized as pioneers in effective public sector communications practices (for more on the UK Government Communications Plan, see here).

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